Developing a place into a good place to live for people of all ages is a prioritized issue in many municipalities in Sweden, as well as around the world. But what do we really mean by a good place to live? How do the residents themselves comprehend and perceive a good place to live? And how do municipalities view their place and what they offer to their residents? This thesis explores how a good place to live can be understood, conceptualized and studied, and the roles co-creation and the residents themselves play in this context. Taking the resident as a starting point and using the service-based logic as a theoretical foundation, this thesis connects the stream of research within place marketing focusing on co-creation and the users role with the stream of research dealing with success measurements and place satisfaction. Lisa Källström is a lecturer and researcher in Business Administration, mainly within the field of marketing and place management. Her research interests lie within value co-creation in the place context, stakeholder involvement in the work of government and participatory place branding.